Purposeful formulations
Evidence-backed ingredients, selected for meaningful everyday benefits.
The right supplements. Made simple.
To make effective daily supplementation simple, accessible and part of everyday life.
To develop science-backed, purposeful supplements that deliver meaningful benefits through convenient, precisely dosed formats designed for everyday use.
Evidence-backed ingredients, selected for meaningful everyday benefits.
Precisely dosed, portable sachets. No measuring, no mess.
Premium daily essentials for everyday consumers, not just athletes.
The team has established relationships across GCC gyms, trainers, retailers and distributors.
Better products. Simpler routines. Stronger market access.
5g Creatine Monohydrate
Single-serve sachets, each delivering 5g of creatine monohydrate, an extensively researched ingredient proven to support physical performance during repeated bouts of high-intensity exercise.
No bulky tubs, scoops or measuring.
Two flavours. One effective daily dose. Zero measuring.
5g per serving.
No scoops, no measuring, no tubs.
Refreshing flavours.
For everyday consumers, not just athletes.
Made for fitness enthusiasts and everyday active consumers — at home, at the gym, at work or while travelling.
“We’re not just changing how people take creatine. We’re changing who considers taking it.”
20 single-serving sachets
Clean cream packs with a colour band for each flavour, so you always know what you’re reaching for.
Home. Gym. Work. Travel.